Feast or famine
Referrals dry up without warning and your crew sits idle between jobs.
For roofing, gutter and exterior contractors with crews ready for 3+ new jobs a week
At least 30 qualifying calls in your first 90 days. Or your management fee back.
We run Facebook and Instagram ads that look like normal posts, send homeowners to a survey page that filters out time wasters, and book them straight onto your calendar. You run the estimates. We handle everything else.
Run by Ase, who spent over a year building contractor campaigns at King Contractor Agency.
Contractor websites
Sound familiar?
Most contractors we speak to are great at the work and stuck on the same three problems.
Shared leads
Lead sites sell the same homeowner to five other contractors, so you race to the bottom on price.
Burned by agencies
You paid for clicks, likes and reports. Nobody could tell you how many jobs it actually booked.
WHO YOU WOULD BE WORKING WITH
I'm Ase. You deal with me, not an account manager.
For over a year I worked at King Contractor Agency as a Meta ads specialist, running Facebook and Instagram campaigns for roofing and home service companies across the US.
I started King Roofers to work with a small number of contractors directly. That means I keep the client list short, I know your numbers, and I'm accountable for the one thing that matters: booked jobs.
Outside of marketing I've traded the markets profitably for over seven years, so I treat your ad budget the way I treat my own capital: measured, tracked, and cut the moment it stops working.
SHARED WITH PERMISSION
Campaigns I've worked on
Facebook ad campaigns I ran at King Contractor Agency. Numbers from King Contractor's published case studies.
462Facebook leads
$55.22average cost per lead
$46.76per lead by March
462 Facebook leads
5 Star Roofing
Roofing, Grass Valley and Roseville, CA
No real website presence, no tracked calls, no search rankings and no paid lead flow when they signed in January 2025.
What I did: Ran their Facebook ads alongside a new website, Google Business Profile and Local Services Ads.
“Fantastic experience so far. The team is very responsive and knows what they're doing.”
Client: Michael and Jennifer Sperling, 5 Star Roofing
Cost per lead in the$30sfor most of 2026
as low as$26
Local Services Ads leads10 to 60a month (team)
Leads as low as $26
HighPoint Construction
Roofing, Dickinson, ND
Inconsistent leads and channels that weren't working together in late 2025.
What I did: Facebook ads with continuous creative testing, conversion tracking, reviews on the landing page and seasonal budget changes.
Client: Isaiah and Jacob Lebaron, HighPoint Construction
How it works
01
Free 7 minute audit
I record a video of your website, Google profile and ads, and show you exactly where you're losing jobs.
02
Strategy call
30 minutes on your numbers: average job value, close rate and how many jobs your crew can take on.
03
Launch in 7 to 14 days
I build your ads and your survey landing page, set up call tracking and switch everything on. You film a few short clips on your phone, I do the rest.
04
Calls, tracked
Every call and every survey lead is logged, so you see exactly which jobs came from us.
What's included
- Facebook and Instagram ads that look like normal posts
- Survey landing page with booking calendar
- Call tracking number that rings your phone
- Lead tracker showing every qualified lead
- Google Business Profile setup
- Ad scripts and filming guide for your crew
- Monthly report in plain English: calls, leads, cost per lead, jobs
- Optional add on: Google Local Services Ads
NO CALL NEEDED TO START
Get your free 7 minute audit video
Most agencies want an hour of your time before they show you anything. I'll show you first. Within 48 hours you'll get a personal video covering:
- Where you show up on Google right now, and where you don't
- What your top 3 local competitors are doing
- The quickest fixes to get more calls from the traffic you already have
This isn't for everyone
A good fit if you
- Run a crew that can take on 3+ new jobs a week
- Answer or return new enquiries the same day
- Have a budget for ads on top of our fee
Not a fit if you
- Are still setting up your company
- Want leads without following them up
- Are looking for the cheapest option
Questions
Ready to fill your schedule?
Start with the free audit, or book 30 minutes and we'll go through your numbers together.